This is the tension of Leeds and Radrizzani. We don’t want our club to conform to the corporate machine of the Premier League, and while it is subject to the whims of its owner, it won’t. But will Leeds United ever prosper if it keeps eschewing commercial sense to indulge the owner’s whims?
Marcelo Bielsa should be a football club owner's dream. Can you help him? No. He is here to help you.
This design was supposed to be unique, breaking from the past yet rooted in the fan culture that makes Leeds United special. But by removing every trace of previous crests, they removed any connection between this crest and Leeds United Football Club as we have known it.